After Graduation, What Next In Rural India?

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How would you feel if you were given an opportunity to work in a village? For Arthi Varatharajan, it was a dream come true scenario. She is thrilled to be part of the Kollumangudi team of DesiCrew Solutions Limited. Kollumangudi is the first center that DesiCrew Solutions opened when they started in the year 2007 in the state of Tamil Nadu, India.

I was thrilled when I was told that I will have the opportunity to visit one of DesiCrews BPO centers in the villages. The day was set; 30th of October, 2017. It was a road trip to a centre in Tamil Nadu State. Apparently, on that day, there was a heavy downpour that made the ride bumpy. After six hours on the road, we finally arrived at Kollumangudi Centre where I met Arthi Varatharajan.

Arthi has worked with DesiCrew for four years having started out in July, 2013 immediately after her graduation. Two years after joining DesiCrew, she was promoted to be the digital operations team leader. Arthi is a perfect example of a lady that has been able to identify opportunities that reinforce her competence within the rural set-up.

Arthi and her colleagues in a video about Women Empowerment

She has been enjoying the benefits of working in a rural setting such as the low cost of living which enables her to save a good percentage of her salary. She has also improved her skills and increased her confidence by sticking to the bottom line of making the clients happy based on quality performance. Every day, she strives to learn as much as possible and to share her ideas with her teammates. This can include setting performance goals for everyone and working towards the achievement of the same.

Her face lights up when I ask her how working at DesiCrew has changed her life. At 25 years of age, she gets to go home everyday to her parents’ house. Her father is a rice farmer, while her mother is a home-maker. Arthi comes from a family of one boy and one girl. Her brother works in Abu Dhabi, the capital of the United Arab Emirates as a Diesel engine Mechanic.

With many villages in the world facing the challenge of basic sustainability, India is no exception. Since its inception in 2007, DesiCrew Solutions Limited has been on the forefront of creating non-agricultural jobs in the villages of Tamil Nadu and Karnataka states of India. As a manager, Mohinder has observed that the female employees stay longer with the company while the men can easily take up opportunites in other regions far away from their homes.

Arthi is the only child keeping her parents company and she really treasures these moments. She enjoys cooking southern Indian dishes and sharing meals with her family. She also gets to view the beautiful scenery and breathe the fresh air thanks to the many trees surrounding her environment.

DesiCrew is aligning itself with the United Nations Sustainable Development Goals (UNSDGs) by contributing to SDG goal number 1,5,8 and 9 through its model of taking the jobs to the rural areas with a focus on gender equality.

The SDGs are integrated with social, economic and environment issues at its core with clearly defined goals and targets. According to Arthi, the future is bright in terms of rural technology since rural India is growing ten-fold in internet usage.

I believe that companies should be consistently measuring their performance as they put more effort towards continuous improvement by meeting all the customer requirements.

How do we cope with a digitally advanced future where many young people are disinterested in agri-business? DesiCrew Solutions Private Limited Company may not have all the answers but they have devised one way to sustain people in the villages of Tamil Nadu and Karnataka states of India through creation of non-agricultural jobs in their centers which makes me optimistic about what the future holds. Offering job opportunities to rural women in India helps to reduce the number of girls getting married early.

This year Arthi participated in the International Day of Women thus contributing to the conversation of women-relevance and women-impact. As a team leader, she has noted that both men and women are able to produce excellent results at the work place.

Arthi is currently single and intends to get married once the right spouse is identified with the blessing of her parents. Until then, she is focussing on building her career with DesiCrew Solutions who are giving her the opportunity to work in her village.

Arthi is what I would call a successful team leader. I believe the ability to lead a successful team requires one to be well informed and to make strategic decisions by promoting learning, reducing errors, making customers happy, getting things done faster and engaging people in understanding and improving the processes and procedures done.

The Author of this article isĀ Susan Rujema. She is a Rwandan citizen who holds a Bachelor of Arts degree in communication and a Master of Science degree in Procurement and Logistics. She is currently a SITA intern with DesiCrew Solutions working on aligning DesiCrew to the United Nations Sustainable Development Goals. She earlier worked in monitoring and evaluation in Kenya and communications in Rwanda. Her interest lies in entrepreneurship, peace building, gender development, children’s advocacy, climate action and human rights.

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